Privacy Policy

Last updated: July 2026

Draft for review. Confirm the bracketed details and have this reviewed before launch and before running paid advertising.

Who we are

ASE Executive Travel ("we", "us") provides executive chauffeur services, airport transfers and corporate travel across Wolverhampton, Walsall and the United Kingdom. Registered company: [COMPANY NAME, NUMBER AND REGISTERED ADDRESS]. ICO registration: [ICO REGISTRATION NUMBER].

Information we collect

Contact details you provide: name, mobile number and email address.
Journey details: pickup and destination addresses, dates, times, flight numbers, passenger numbers, luggage and child-seat requirements, and any notes you add.
Booking and communication records, including quotations, confirmations and correspondence.

How we use your information

To respond to quotation requests and provide the journeys you book.
To send booking confirmations, reminders and operational updates about your journey.
To send marketing communications only where you have given separate, optional consent. You can withdraw consent at any time.
To meet our legal and licensing obligations as a private-hire operator.

Legal bases

We process your information to perform a contract with you (providing your journey), to comply with legal obligations, with your consent (marketing), and for our legitimate interests in operating and improving our service.

Sharing

Journey details are shared with the chauffeur assigned to your booking. Quotation requests submitted through our website are processed by Formspree, our form-delivery provider. We do not sell your personal information.

Retention

We keep booking records for as long as required by our licensing authority and by law, and quotation enquiries for [RETENTION PERIOD].

Your rights

You have the right to access, correct or request deletion of your personal information, to object to or restrict processing, and to withdraw consent. To exercise any right, contact us at bookings@aseexecutivetravel.co.uk or on 01922 638 638. You may also complain to the Information Commissioner's Office (ico.org.uk).